PARIS HILTON

statement pieces

As part two of launching Paris Hilton’s memoir, we helped her use paparazzi craze into a new earned media, giving her power to reclaim her narrative. With use of highly reflective material, we created custom wardrobe pieces for Paris so that every flash of their cameras revealed unreleased passages from her book while teasing excitement for the release date.

Cannes | Shortlist | Experience & Activation

LIA | Bronze | Use of Social Media & Influencers

LIA | Shortlist | Use of PR

ADDY | Gold |  Integrated Advertising Campaign - Regional/National - Consumer

The One Show | Merit | Innovation / New Ideas in Out of Home